Date: March-June 2025
Client: DELD Night
Category: SMM & Campaign Management
Location: Leipzig, Germany
- about the project
Overview
DELD Night is one of Leipzig’s leading event brands, known for its unique party experiences and vibrant culture. In the lead-up to their highly anticipated DELD Beach Party at Seehaus Cospuden, they sought Nabu Marketing expertise to amplify their reach, engage their audience, and maximise ticket sales through a cohesive social media and advertising strategy.
Involvement
- Social Media Management
- Creative Designs
- Campaign Management
The Challenge
With a limited time window and an initial ticket sales target of 700, DELD Night needed to:
Re-engage their local audience from previous events.
Cut through a crowded event space with minimal ad spend.
Achieve strong sales without an existing e-commerce funnel.
Improve digital visibility and brand consistency on Instagram.
Our Process
- Focused ad spend on Instagram where audience engagement was strongest.
- A/B tested creative formats to improve cost-efficiency
- Set up clear CTAs directing users to ticket purchase links
- Used retargeting audiences to re-engage warm leads
- Maintained visual and tonal consistency across all touchpoints
- the result
Result Driven
We designed a refined digital experience with a nature-inspired color palette, elegant typography, and immersive course imagery. A streamlined booking system and members-only access were integrated.
Tickets Sold
Over 1000 tickets sold. Well beyond the original goal of 700. And saving thousands of the initial planned ad spend budget.
Targeted Reach
Over 1000 tickets sold. 4,699 total clicks to the website with a CPC of EUR 0.20
Significant Engagement
Instagram Views: 343,034
Instagram Reach: 118,893
Link Clicks: 1,778
Visits: Profile 4,121
New Followers: 316
CPC (Avg.): €0.53
Low Budget
With just €1835 we acheived Cost Per Purchase (Avg.): ~€3.74 (based on 490 conversions)
