Date: May 2025- May 2026
Client: Villa Fayrouz Restaurant
Category: Google Ads Management
Location: 5 Branches in Saudia Arabia
- about the project
Overview
Villa Fayrouz is a Lebanese restaurant brand operated by EKAL Co in Saudi Arabia.
The restaurant required a long-term Google Ads strategy focused on increasing reservations, improving visibility, and driving consistent customer acquisition across the Saudi market.
The objective was to manage and optimise Google Ads campaigns over a 12-month period while maintaining efficient conversion costs and strong engagement performance.
The restaurant required a long-term Google Ads strategy focused on increasing reservations, improving visibility, and driving consistent customer acquisition across the Saudi market.
The objective was to manage and optimise Google Ads campaigns over a 12-month period while maintaining efficient conversion costs and strong engagement performance.
Involvement
- Google Ads Management
- Search Campaign Optimisation
- Conversion Tracking Setup
The Challenge
Villa Fayrouz required a scalable advertising strategy capable of generating consistent reservation intent while controlling advertising costs.
The main challenges included:
• Increasing visibility within a competitive restaurant market.
• Maintaining low acquisition costs while scaling conversions.
• Optimising campaigns continuously across changing seasonal demand.
• Improving engagement and reservation-related actions from Google traffic.
• Building long-term campaign stability and performance consistency.
The campaigns needed to balance growth, efficiency, and sustained performance over an extended period.
The main challenges included:
• Increasing visibility within a competitive restaurant market.
• Maintaining low acquisition costs while scaling conversions.
• Optimising campaigns continuously across changing seasonal demand.
• Improving engagement and reservation-related actions from Google traffic.
• Building long-term campaign stability and performance consistency.
The campaigns needed to balance growth, efficiency, and sustained performance over an extended period.
Our Process
1. Campaign Structure Planning
We structured Google Ads campaigns around high-intent restaurant and dining-related search behaviour within Saudi Arabia.
2. Conversion Tracking & Optimisation
We configured conversion-focused optimisation strategies to improve booking-related actions and customer engagement.
3. Audience & Keyword Refinement
Campaign targeting and keyword groups were continuously refined based on performance trends and user behaviour data.
4. Performance Monitoring
We monitored cost efficiency, click behaviour, and conversion performance throughout the campaign lifecycle to maintain stable results.
5. Long-Term Campaign Scaling
Campaign budgets and bidding strategies were adjusted over time to support scalable growth while maintaining efficient conversion costs.
We structured Google Ads campaigns around high-intent restaurant and dining-related search behaviour within Saudi Arabia.
2. Conversion Tracking & Optimisation
We configured conversion-focused optimisation strategies to improve booking-related actions and customer engagement.
3. Audience & Keyword Refinement
Campaign targeting and keyword groups were continuously refined based on performance trends and user behaviour data.
4. Performance Monitoring
We monitored cost efficiency, click behaviour, and conversion performance throughout the campaign lifecycle to maintain stable results.
5. Long-Term Campaign Scaling
Campaign budgets and bidding strategies were adjusted over time to support scalable growth while maintaining efficient conversion costs.
- the result
Result Driven
High Conversions
Generated more than 71K conversions across the campaign period.
Efficient Cost
Maintained an average cost per conversion of SAR 0.46
Scalable Campaign Growth
Campaign performance remained stable and scalable across the 12-month management period
Consistent Customer Acquisition
Google Ads became a strong and reliable source of reservation and customer engagement activity
