Date: June 2025-June 2026
Client: Hair Secret Salon
Category: Campaigns Management
Location: Riyadh, Saudi Arabia
- about the project
Overview
The salon required a comprehensive digital marketing strategy to increase brand awareness, drive appointment bookings, and strengthen its presence across multiple advertising platforms.
Our objective was to manage and optimise campaigns across Google, Instagram, TikTok, and Snapchat, with each platform serving a specific role within the customer journey. Involvement
Involvement
- Google Ads Management
- Instagram Ads Management
- TikTok Ads Management
- Snapchat Ads Management
The Challenge
Hair Secret operates in a highly competitive beauty and salon market where visibility, trust, and customer engagement play a critical role in generating bookings.
The key challenges included:
• Increasing awareness amongst women in Riyadh interested in premium salon services.
• Driving consistent appointment enquiries and booking requests.
• Maintaining cost-efficient acquisition across multiple advertising platforms.
• Building a full-funnel strategy that supports both brand awareness and direct conversions.
• Optimising campaigns continuously based on platform-specific objectives and audience behaviour.
The strategy required each advertising platform to serve a distinct purpose while contributing to overall business growth.
Our Process
We developed a full-funnel advertising strategy that assigned clear objectives to each platform based on audience behaviour and business goals.
2. Google Ads Management
Google Search and Maps campaigns were focused on capturing high-intent users actively searching for salon services, directions, and appointment-related enquiries.
3. Meta Ads Management
Instagram campaigns were optimised for direct conversions, helping drive appointment enquiries and customer acquisition through targeted creatives and audience segmentation.
4. TikTok Advertising
TikTok campaigns focused primarily on brand awareness and reach, introducing Hair Secret to new audiences through engaging video content and broad audience targeting.
5. Snapchat Advertising
Snapchat campaigns were used to drive traffic to booking pages and support customer acquisition through highly targeted local audiences.
6. Continuous Optimisation
Campaigns were monitored and refined throughout the year, with ongoing adjustments to targeting, creatives, bidding strategies, and budget allocation.
- the result
Result Driven
Google Conversions
Generated more than 71,000 conversions while maintaining an average cost per conversion of SAR 0.46 and an average CPC of SAR 0.28.
TikTok Awareness
Delivered over 46 million impressions and more than 92,000 website clicks while maintaining an average CPM of SAR 2.04.
Instagram Reac
Generated more than 12 million impressions and over 22,000 clicks with an average CPM of SAR 3.49 and cost per click of SAR 2.24.
Snapchat Traffic
Delivered over 4.4 million impressions and more than 88,000 clicks while maintaining an average eCPC of SAR 0.40.
