Overview
LeadzMania supplies home improvement leads to contractors across the United States, covering services such as bathroom remodelling, roofing and window replacement.
Nabu Marketing ran Google Ads campaigns to generate homeowner enquiries across the East Coast and Midwest. Success was measured mainly by lead form submissions.
Enquiries at a cost a lead business can live with
LeadzMania needed a steady flow of home improvement enquiries to support its lead supply business. The campaigns had to:
- Reach homeowners in the East Coast and Midwest, the two priority regions.
- Turn interest in home improvement services into submitted lead forms.
- Keep acquisition costs under control across several services and two large regions.
Lead volume only counted if the cost per enquiry stayed under control.
Three priorities behind every campaign
- 1
Regional Focus Regions
Activity was concentrated on the East Coast and Midwest, the campaign's two priority regions.
- 2
Service Relevance
Campaigns centred on real home improvement needs, including bathroom remodelling, roofing and windows.
- 3
Enquiry Measurement
Performance was assessed through recorded lead form submissions, advertising spend, cost per conversion and campaign visibility.
Result driven
Results recorded by Google Ads during the reporting period.
| Measure | Result | Detail |
|---|---|---|
| Lead form submissions | 1,160+ | Recorded in Google Ads during the reporting period |
| Cost per conversion | US$28.85 | Average across the campaigns |
| Impressions | 176,000 | Approximate campaign visibility |
| Advertising spend | US$33,400 | Total spend in the reporting period |
Conversions are lead form submissions recorded in Google Ads.
High Conversions
Google Ads recorded more than 1,160 lead form submissions during the reporting period.
Efficient Cost
An average cost of US$28.85 per conversion across the campaigns.
High Visibility
The campaigns generated around 176,000 impressions.
Doubled ROAS
With US$33,400 of advertising spend, the client's return on ad spend doubled.
