Date: January 2025-June 2026
Client: Chotto Matte Riyadh
Category: Campaigns Management
Location: Riyadh, Saudi Arabia
- about the project
Overview
Nabu Marketing supported Chotto Matte from the pre-launch stage, including advertising account setup, tracking infrastructure, campaign planning, and ongoing campaign management from January 2025 through June 2026.
The objective was to generate awareness, increase reservation demand, and maintain consistent customer acquisition through Google and Meta advertising.
Involvement
- Google Ads Management
- Instagram Ads Management
- Accounts Setup
The Challenge
The key challenges included:
• Introducing a globally recognised restaurant concept to a local audience.
• Creating awareness before and after launch.
• Driving direct reservations through digital channels.
• Maintaining visibility within Riyadh’s highly competitive premium dining market.
• Building a scalable advertising framework capable of supporting seasonal promotions, special events, brunch campaigns, and ongoing customer acquisition.
The strategy needed to combine brand awareness with measurable reservation-focused performance.
Our Process
Before launch, we configured advertising accounts, conversion tracking, analytics integrations, audience structures, and campaign frameworks to ensure accurate performance measurement from day one.
2. Meta Awareness Campaigns
Meta was used to build awareness and introduce the Chotto Matte brand to Riyadh audiences through highly visual creative campaigns focused on reach, engagement, and audience growth.
3. Meta Conversion Campaigns
Alongside awareness efforts, conversion-focused campaigns were launched to drive direct reservation activity, booking page visits, event registrations, and customer enquiries.
4. Google Search Campaigns
Google Search campaigns targeted high-intent users actively searching for restaurants, Japanese dining, brunch experiences, and premium dining options in Riyadh.
5. Google Maps & Performance Max
Google Maps and Performance Max campaigns increased local visibility, generated directions requests, calls, booking page visits, and supported ongoing customer acquisition across Google’s network.
6. Continuous Optimisation
Campaigns were refined throughout the year based on audience behaviour, reservation trends, seasonal demand, and event-specific opportunities.
- the result
Result Driven
Market Awareness
Meta campaigns generated more than 12 million impressions, introducing the Chotto Matte brand to a large audience across Riyadh and supporting the restaurant's market entry.
Direct Reservations
Conversion-focused Meta campaigns generated hundreds of tracked reservation purchases and booking actions while maintaining strong engagement and click-through performance
Google Search & Maps Success
Google campaigns generated more than 55,000 conversions while maintaining efficient conversion performance across Search, Maps, and Performance Max campaigns.
Continuous Growth
Since launch, client has benefited from a scalable advertising ecosystem that supports reservations, seasonal promotions, brunch campaigns, special events, and ongoing customer acquisition.
