Overview
Chotto Matte is an internationally recognised Japanese-Peruvian restaurant brand with locations in major cities around the world.
Ahead of the launch of its Riyadh branch, the brand needed a digital marketing strategy to build awareness, drive reservations and establish a strong presence in the Saudi dining market.
Nabu Marketing supported Chotto Matte from the pre-launch stage, covering advertising account setup, tracking infrastructure, campaign planning and ongoing campaign management from January 2025 to June 2026. The objective was to generate awareness, increase reservation demand and keep customer acquisition consistent through Google and Meta advertising.
Building awareness and bookings from day one
Launching a new premium dining destination in Riyadh meant building awareness from the ground up while generating reservation demand at the same time. The key challenges were:
- Introducing a globally recognised restaurant concept to a local audience.
- Creating awareness before and after launch.
- Driving direct reservations through digital channels.
- Staying visible in Riyadh's highly competitive premium dining market.
- Building an advertising framework that scales to seasonal promotions, special events, brunch campaigns and ongoing customer acquisition.
The strategy had to combine brand awareness with measurable, reservation-focused performance.
Six steps from pre-launch to growth
- 1
Pre-Launch Digital Infrastructure Setup
Before launch, we configured advertising accounts, conversion tracking, analytics integrations, audience structures and campaign frameworks, so performance was measured accurately from day one.
- 2
Meta Awareness Campaigns Awareness
Meta introduced the Chotto Matte brand to Riyadh audiences through highly visual creative campaigns focused on reach, engagement and audience growth.
- 3
Meta Conversion Campaigns Conversions
Alongside awareness, conversion-focused campaigns drove reservation activity, booking page visits, event registrations and customer enquiries.
- 4
Google Search Campaigns High intent
Search campaigns targeted people actively looking for restaurants, Japanese dining, brunch experiences and premium dining in Riyadh.
- 5
Google Maps and Performance Max Local
Maps and Performance Max campaigns increased local visibility and generated direction requests, calls and booking page visits across Google's network.
- 6
Continuous Optimisation
Campaigns were refined throughout the year based on audience behaviour, reservation trends, seasonal demand and event-specific opportunities.
Result driven
Google and Meta performance from pre-launch to June 2026.
| Measure | Result | Detail |
|---|---|---|
| Meta impressions | 12M+ | Introducing the brand to audiences across Riyadh |
| Reservations and booking actions | Hundreds | Tracked from conversion-focused Meta campaigns |
| Google Ads conversions | 55,000+ | Across Search, Maps and Performance Max |
| Campaign period | 18 months | January 2025 to June 2026, starting before launch |
Google Ads conversions are platform-reported actions across Search, Maps and Performance Max.
Market Awareness
Meta campaigns generated more than 12 million impressions, introducing Chotto Matte to a large audience across Riyadh and supporting its market entry.
Direct Reservations
Conversion-focused Meta campaigns generated hundreds of tracked reservation purchases and booking actions, with strong engagement and click-through performance.
Google Search & Maps Success
Google campaigns generated more than 55,000 conversions with efficient conversion performance across Search, Maps and Performance Max.
Continuous Growth
Since launch, the restaurant has a scalable advertising set-up that supports reservations, seasonal promotions, brunch campaigns, special events and ongoing customer acquisition.
